Pretty stock stuff, but well executed, as one would expect from Raimi. Alison Lohman is a very appealing protagonist; the plot is nicely put together, ad the ending is great, although telegraphed pretty obviously.

People have said it’s a “return to form”, but I would argue Raimi’s style has been evolving pretty consistently, big-budget spectaculars or no. Certainly nothing in “Drag Me To Hell” would have been out of place in “Evil Dead” or “Darkman”, but you can say that about a lot of “Spiderman”, too.

It’s also nice and short, always a positive. Rent it if you like Sam Raimi pictures, or reasonably gruey spooky supernatural tales of horror.